Unleashing the Power of a New Brand

As the world becomes considerably more complex and intertwined, the need for simple, effective people-to-people exchange programs grows. In these ever-changing economic, social, political, and technological times, how can a tried and true field like public diplomacy remain relevant and innovative? Global Ties U.S. had the fortune to talk with some of our community-based members (CBMs) that recently changed their name and branding to better reflect their continued and modern approach to public diplomacy while remaining fiercely dedicated to the power and strategic presence of exchanges and citizen diplomacy.